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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space.
Complexitydifferent
LowMediumMedium
Timedifferent
30–60 min1-3 TageHalber Tag bis mehrere Tage
Participantsdifferent
4-8Internes Team10-50
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsPersona Profiles, Needs Summary, Scenario NotesSketches and Concepts, Consolidated Solution Sketch, Prioritized Direction
Tagsno overlap
SynthesisQualitativeWorkshop
ResearchCustomerSynthesis
BrainstormingWorkshopCollaborationIdeation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews