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| Criterion |  UX Research Empathy Mapping |  Operations PDCA Cycle |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | High |
Timedifferent | 30–60 min | 1 h bis mehrere Wochen | 1-4 Wochen |
Participantsdifferent | 4-8 | 1-8 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | PDCA Log, Experiment Plan, Learning Outcome, Standard Change | Experiment results, Decision log, Learning summary |
Tagsno overlap | SynthesisQualitativeWorkshop | Continuous improvementLeanExperiments | ExperimentsGrowthAnalyticsValidation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
