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| Criterion |  UX Research Empathy Mapping |  Decision Making Option Framing |  Business Strategy TOWS Matrix |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min | 45-120 min | 1-2 h |
Participantsdifferent | 4-8 | 3-8 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | SynthesisQualitativeWorkshop | OptionsDecision framingStrategyComparison | StrategyAnalysisOptions |
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