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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.
Complexitydifferent
LowMediumMedium
Timedifferent
30–60 min1-3 WochenWochen bis Monate je Goal
Participantsdifferent
4-85-12 Interviews3-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsJob Stories, Outcome Statements, Opportunity ListGoals, Idea bank, Step-project list, Tasks, Learning reports
Tagsno overlap
SynthesisQualitativeWorkshop
CustomerOutcomesNeeds
RoadmapOutcomesPlanningExperiments
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree