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| Criterion |  UX Research Empathy Mapping |  UX Research Customer Journey Mapping |  Innovation Reverse Brainstorming |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min | 2-4 h | 30-60 min |
Participantsdifferent | 4-8 | 4-10 | 3-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Journey Map, Pain-point List, Opportunity Backlog | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | SynthesisQualitativeWorkshop | JourneyServiceService design | BrainstormingIdeationCreativityRisk |
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