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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
LowMediumMedium
Timedifferent
30–60 min2-4 h1-4 Wochen
Participantsdifferent
4-84-103-10 Kunden
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsJourney Map, Pain-point List, Opportunity BacklogConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
SynthesisQualitativeWorkshop
JourneyServiceService design
MVPValidationServiceDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas