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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.
Complexitydifferent
LowMediumLow
Timedifferent
30–60 min2-4 h15-45 min
Participantsdifferent
4-84-101-3
Formatdifferent
WorkshopWorkshopAsync
Outputdifferent
Empathy Map, Assumptions List, Research GapsJourney Map, Pain-point List, Opportunity BacklogADR File, Decision Log, Rationale
Tagsno overlap
SynthesisQualitativeWorkshop
JourneyServiceService design
ArchitectureRationaleDocumentationGovernance
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Quality Attribute Workshop workspace showing the question, observations, and next decision.
Architecture
Quality Attribute Workshop