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| Criterion |  UX Research Empathy Mapping |  Operations Ivy Lee Method |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | With a restless workday full of too many open items, the method creates radical simplicity. It directs attention to a short sequence instead of a broad, still-open field. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–60 min | 5-10 min daily | 30–60 min per interview |
Participantsdifferent | 4-8 | 1 | 1 participant per interview |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Daily Priority List, Completion Notes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | SynthesisQualitativeWorkshop | PrioritizationProductivityExecution | QualitativeResearchCustomerDiscovery |
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