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| Criterion |  UX Research Empathy Mapping |  Operations Ivy Lee Method |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | With a restless workday full of too many open items, the method creates radical simplicity. It directs attention to a short sequence instead of a broad, still-open field. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min | 5-10 min daily | 1-3 Tage |
Participantsdifferent | 4-8 | 1 | Internes Team |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Daily Priority List, Completion Notes | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | SynthesisQualitativeWorkshop | PrioritizationProductivityExecution | ResearchCustomerSynthesis |
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