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| Criterion |  UX Research Empathy Mapping |  Decision Making Decision Tree |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min | 30-90 min | 30–60 min per interview |
Participantsdifferent | 4-8 | 1-6 | 1 participant per interview |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Decision Tree, Option Map, Assumption List | Interview Notes, Themes, Insight Summary |
Tagsno overlap | SynthesisQualitativeWorkshop | DecisionTreeOptions | QualitativeResearchCustomerDiscovery |
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