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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
LowMediumLow
Timedifferent
30–60 min1-4 Wochen30–60 min per interview
Participantsdifferent
4-83-10 Kunden1 participant per interview
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsConcierge Learnings, Service Blueprint, MVP RisksInterview Notes, Themes, Insight Summary
Tagsno overlap
SynthesisQualitativeWorkshop
MVPValidationServiceDiscovery
QualitativeResearchCustomerDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Affinity Diagramming
UX Research
Affinity Diagramming
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas