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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
LowMediumHigh
Timedifferent
30–60 min1-4 Wochen1 Tag bis mehrere Wochen
Participantsdifferent
4-83-10 Kunden4-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsConcierge Learnings, Service Blueprint, MVP RisksProblem Statement, Prototype, Test Learnings
Tagsno overlap
SynthesisQualitativeWorkshop
MVPValidationServiceDiscovery
InnovationPrototypeResearch
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Wizard of Oz Test
Product Discovery
Wizard of Oz Test
Affinity Diagramming
UX Research
Affinity Diagramming