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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Change Analysis.
Operations
Change Analysis
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowMediumMedium
Timedifferent
30–60 min45-120 min30-60 min je Interview
Participantsdifferent
4-82-65-12 Interviews
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsChange Matrix, Cause Hypotheses, Validation Questions, Action ListInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
SynthesisQualitativeWorkshop
ChangeRoot causeTroubleshootingComparison
DiscoveryInterviewsOpportunityCustomer
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree