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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.
Complexitysame
LowLowLow
Timedifferent
30–60 min30-60 min45-90 min
Participantsdifferent
4-84-123-10
Formatsame
WorkshopWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsIdea pool, Theme clusters, ShortlistLotus Diagram, Idea Themes, Shortlist
Tags1 shared
SynthesisQualitativeWorkshop
BrainstormingIdeationCreativityWorkshopDivergence
BrainstormingIdeationCreativityDivergenceWorkshop
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Paper illustration of Rolestorming with its method-specific working model.
Innovation
Rolestorming