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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.
Complexitysame
LowLowLow
Timedifferent
30–60 min45–90 min30-60 min
Participantsdifferent
4-83-102-10
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areasIceberg Worksheet, Pattern Notes, Intervention Ideas
Tagsno overlap
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
Systems thinkingRoot causePatterns
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Paper illustration of Family Tree Analysis with its method-specific working model.
Operations
Family Tree Analysis
Paper illustration of System Archetypes with its method-specific working model.
Systems Thinking
System Archetypes