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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowLowHigh
Timedifferent
30–60 min15-45 min1-4 Wochen
Participantsdifferent
4-81-31-6
Formatdifferent
WorkshopAsyncAsync
Outputdifferent
Empathy Map, Assumptions List, Research GapsADR File, Decision Log, RationaleExperiment results, Decision log, Learning summary
Tagsno overlap
SynthesisQualitativeWorkshop
ArchitectureRationaleDocumentationGovernance
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Risk Storming.
Architecture
Risk Storming
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Affinity Diagramming
UX Research
Affinity Diagramming