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| Criterion |  UX Research Empathy Mapping |  Operations ABC Analysis |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–60 min | 30-60 min | 30–60 min per interview |
Participantsdifferent | 4-8 | 1-5 | 1 participant per interview |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | ABC Classification, Focus Rules, Control List | Interview Notes, Themes, Insight Summary |
Tagsno overlap | SynthesisQualitativeWorkshop | PrioritizationOperationsPortfolio | QualitativeResearchCustomerDiscovery |
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