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| Criterion |  UX Research Empathy Mapping |  Operations ABC Analysis |  UX Design Customer Journey Canvas |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min | 30-60 min | 1-3 h |
Participantsdifferent | 4-8 | 1-5 | 3-10 |
Formatdifferent | Workshop | Async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | ABC Classification, Focus Rules, Control List | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | SynthesisQualitativeWorkshop | PrioritizationOperationsPortfolio | JourneyCustomerService designCanvas |
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