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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Risk Storming.
Architecture
Risk Storming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog.
Complexitydifferent
LowHighLow
Timedifferent
30–60 min1-4 Wochen60-90 min
Participantsdifferent
4-81-64-12
Formatdifferent
WorkshopAsyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsExperiment results, Decision log, Learning summaryAnnotated Diagram, Prioritized Risk List, Action Backlog
Tagsno overlap
SynthesisQualitativeWorkshop
ExperimentsGrowthAnalyticsValidation
RiskArchitectureWorkshopValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas