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| Criterion | ![]() Innovation Double Diamond | ![]() UX Research Tree Testing | ![]() Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | Wochen bis Monate | 1-2 Tage | 2-4 h |
Participantsdifferent | 3-12 | Based on research question | 3-10 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Findability Metrics, Path Analysis, Revised IA | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | ProcessDivergenceInnovation | Information architectureNavigationFindability | StrategyPositioningInnovationValue |
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