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Criterion
Paper illustration of Double Diamond with its method-specific working model.
Innovation
Double Diamond
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLow
Timedifferent
Wochen bis Monate3-14 Tage1-5 Tage
Participantsdifferent
3-1250+Nutzertraffic
Formatdifferent
Workshop + asyncAsyncAsync
Outputdifferent
Problem Statement, Solution Options, Prototypes, Deliverables per PhaseSurvey Results, Charts, Segment InsightsInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
ProcessDivergenceInnovation
QuantitativeResearchValidation
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping