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| Criterion |  Operations DMAIC |  Product Strategy Impact Mapping |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | For a process problem with fluctuating performance, the method brings analysis and improvement into a disciplined sequence. It creates a framework in which numbers, causes, and control come together. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 2-12 Wochen | 45-90 min | 1-3 h |
Participantsdifferent | 3-10 | 3-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Project Charter, Measurement Plan, Cause Analysis, Control Plan | Impact Map, Outcome Hypotheses, Delivery Options | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | Continuous improvementQualityProcess improvement | OutcomesStrategyBehaviorPlanning | AnalyticsConversionGrowth |
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