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| Criterion |  Product Strategy DIBB |  Product Discovery Smoke Test |
|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitysame | Low | Low |
Timedifferent | 1-2 h | 1-5 Tage |
Participantsdifferent | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | ValidationExperimentsDemandGrowth |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
