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| Criterion |  Product Strategy DIBB |  Business Strategy GAP Analysis |
|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | Medium |
Timedifferent | 1-2 h | 1-3 h |
Participantssame | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Gap Matrix, Action Plan, Risk Notes |
Tags1 shared | StrategyDecisionAssumptionsHypothesis | StrategyAnalysisPlanning |
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