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| Criterion |  Product Strategy DIBB |  UX Research First-click Testing |  UX Research Tree Testing |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 1-2 h | 1-2 Tage | 1-2 Tage |
Participantsdifferent | 2-8 | 10-30 | Based on research question |
Formatdifferent | Workshop + async | Async | Async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Click Heatmap, Success Rate, Design Recommendations | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | UXNavigationFindabilityValidation | Information architectureNavigationFindability |
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