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| Criterion |  Product Strategy DIBB |  UX Research Card Sorting |  UX Research First-click Testing |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. |
Complexitysame | Low | Low | Low |
Timedifferent | 1-2 h | 20-45 min | 1-2 Tage |
Participantsdifferent | 2-8 | Based on research question | 10-30 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Content groups, Label set, IA hypotheses | Click Heatmap, Success Rate, Design Recommendations |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | Information architectureNavigationStructure | UXNavigationFindabilityValidation |
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