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| Criterion |  Product Strategy DIBB |  UX Research Affinity Diagramming |  Decision Making Argument Mapping |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 1-2 h | 45–90 min | 1-3 h |
Participantsdifferent | 2-8 | 3-10 | 1-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Theme clusters, Insight statements, Opportunity areas | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | SynthesisQualitativeRoot cause | SensemakingDecisionRationale |
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