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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumHigh
Timedifferent
1-4 Wochen45-120 min1-4 Wochen
Participantsdifferent
5-202-81-6
Formatdifferent
AsyncWorkshop + asyncAsync
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesExperiment results, Decision log, Learning summary
Tagsno overlap
UX researchTrackingBehavior
TradeoffsDecisionCriteriaOptions
ExperimentsGrowthAnalyticsValidation
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Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping