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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitysame
MediumMediumMedium
Timedifferent
1-4 WochenHalbtags-Workshop, dann iterativ1-3 h
Participantsdifferent
5-203-122-8
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineHorizon map, Portfolio view, Initiatives per horizon, Resource planGap Matrix, Action Plan, Risk Notes
Tagsno overlap
UX researchTrackingBehavior
StrategyInnovationPortfolioForesight
StrategyAnalysisPlanning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas