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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Option Framing.
Decision Making
Option Framing
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumHigh
Timedifferent
1-4 Wochen45-120 min1-4 Wochen
Participantsdifferent
5-203-81-6
Formatdifferent
AsyncWorkshop + asyncAsync
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsExperiment results, Decision log, Learning summary
Tagsno overlap
UX researchTrackingBehavior
OptionsDecision framingStrategyComparison
ExperimentsGrowthAnalyticsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping