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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumMediumLow
Timedifferent
1-4 Wochen30-60 min je Interview30–60 min per interview
Participantsdifferent
5-205-12 Interviews1 participant per interview
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineInterview Notes, Opportunity Themes, Customer QuotesInterview Notes, Themes, Insight Summary
Tagsno overlap
UX researchTrackingBehavior
DiscoveryInterviewsOpportunityCustomer
QualitativeResearchCustomerDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Affinity Diagramming
UX Research
Affinity Diagramming