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| Criterion |  UX Research Diary Study |  Business Strategy McKinsey 7S |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 2-4 h | 1-3 h |
Participantsdifferent | 5-20 | 3-12 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | 7S Assessment, Alignment Gaps, Change Actions | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | UX researchTrackingBehavior | OrganizationStrategyAlignmentChange | StrategyAnalysisPlanning |
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