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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitysame
MediumMediumMedium
Timedifferent
1-4 Wochen45-90 minMultiple workshops over several weeks
Participantsdifferent
5-203-82-8
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineImpact Map, Outcome Hypotheses, Delivery OptionsHooked loop, Trigger map, Reward design, Ethics check
Tags1 shared
UX researchTrackingBehavior
OutcomesStrategyBehaviorPlanning
GrowthBehaviorRetention
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning