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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMedium
Timedifferent
1-4 Wochen1-3 h60-120 min
Participantsdifferent
5-202-83-8
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineGap Matrix, Action Plan, Risk NotesFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
UX researchTrackingBehavior
StrategyAnalysisPlanning
GrowthRetentionConversion
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis