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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Option Framing.
Decision Making
Option Framing
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.
Complexitysame
MediumMediumMedium
Timedifferent
1-4 Wochen60-120 min45-120 min
Participantsdifferent
5-203-83-8
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineFlywheel Map, Friction Points, Growth Levers, Experiment BacklogOption Frames, Assumption Notes, Comparable Shortlist, Decision Inputs
Tagsno overlap
UX researchTrackingBehavior
GrowthRetentionConversion
OptionsDecision framingStrategyComparison
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis