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| Criterion |  Innovation Design Thinking |  Business Strategy Three Horizons |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Low |
Timedifferent | 1 Tag bis mehrere Wochen | Halbtags-Workshop, dann iterativ | 1-5 Tage |
Participantsdifferent | 4-10 | 3-12 | Nutzertraffic |
Formatdifferent | Workshop | Workshop | Async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | InnovationPrototypeResearch | StrategyInnovationPortfolioForesight | ValidationExperimentsDemandGrowth |
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