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| Criterion |  Innovation Design Thinking |  UX Research Surveys |  Product Discovery Wizard of Oz Test |
|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. |
Complexitydifferent | High | Medium | High |
Timedifferent | 1 Tag bis mehrere Wochen | 3-14 Tage | 2-10 Tage |
Participantsdifferent | 4-10 | 50+ | 5-20 Nutzer |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Survey Results, Charts, Segment Insights | Prototype Learnings, Manual Effort Notes, Risk List |
Tagsno overlap | InnovationPrototypeResearch | QuantitativeResearchValidation | PrototypeValidationMVP |
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