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| Criterion |  Innovation Design Thinking |  Product Discovery Solution Interview |  UX Research Personas |
|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 1 Tag bis mehrere Wochen | 30-60 min je Interview | 1-3 Tage |
Participantsdifferent | 4-10 | 5-10 Interviews | Internes Team |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Solution Feedback, Objection List, Validation Notes | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | InnovationPrototypeResearch | ValidationInterviewsPrototype | ResearchCustomerSynthesis |
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