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| Criterion |  Innovation Design Thinking |  Product Discovery Opportunity Interview |  Product Discovery Jobs to Be Done |
|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 1 Tag bis mehrere Wochen | 30-60 min je Interview | 1-3 Wochen |
Participantsdifferent | 4-10 | 5-12 Interviews | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Interview Notes, Opportunity Themes, Customer Quotes | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | InnovationPrototypeResearch | DiscoveryInterviewsOpportunityCustomer | CustomerOutcomesNeeds |
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