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| Criterion |  Innovation Design Thinking |  Product Strategy ICE Scoring |
|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | High | Low |
Timedifferent | 1 Tag bis mehrere Wochen | 30-60 min |
Participantsdifferent | 4-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | ICE Table, Top Idea List |
Tagsno overlap | InnovationPrototypeResearch | PrioritizationScoringGrowthDecision |
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