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| Criterion |  UX Design Design Studio |  Business Strategy TOWS Matrix |  Business Strategy PESTLE Analysis |
|---|---|---|---|
Purposedifferent | When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-2 h | 1-3 h |
Participantsdifferent | 3-8 | 3-10 | 2-10 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Sketches, Concept Directions, Design Decisions | TOWS Matrix, Strategic Options, Priority Actions | PESTLE Map, External Risks, Strategic Questions |
Tagsno overlap | SketchingCollaborationIdeation | StrategyAnalysisOptions | StrategyMarketAnalysis |
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