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Criterion
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
HighMediumLow
Timedifferent
4-5 Tage1-3 Tage30–60 min per interview
Participantsdifferent
5-8Internes Team1 participant per interview
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Prototype, Test Findings, Decision RationalePersona Profiles, Needs Summary, Scenario NotesInterview Notes, Themes, Insight Summary
Tagsno overlap
Design sprintPrototypeValidationInnovation
ResearchCustomerSynthesis
QualitativeResearchCustomerDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Empathy Mapping
UX Research
Empathy Mapping