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| Criterion |  Innovation Design Sprint |  Product Discovery Jobs to Be Done |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 4-5 Tage | 1-3 Wochen | 1-3 Tage |
Participantsdifferent | 5-8 | 5-12 Interviews | Internes Team |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Prototype, Test Findings, Decision Rationale | Job Stories, Outcome Statements, Opportunity List | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | Design sprintPrototypeValidationInnovation | CustomerOutcomesNeeds | ResearchCustomerSynthesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
