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| Criterion |  Innovation Design Sprint |  Decision Making Decision Matrix |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Medium | High |
Timedifferent | 4-5 Tage | 45-90 min | 1-4 Wochen |
Participantsdifferent | 5-8 | 2-8 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Prototype, Test Findings, Decision Rationale | Decision Matrix, Scoring Rationale, Selected Option | Experiment results, Decision log, Learning summary |
Tagsno overlap | Design sprintPrototypeValidationInnovation | DecisionCriteriaScoringTradeoffs | ExperimentsGrowthAnalyticsValidation |
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