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| Criterion |  Decision Making Delphi Method |  UX Design Customer Journey Canvas |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | High | Medium | Low |
Timedifferent | 1-4 Wochen | 1-3 h | 45-90 min |
Participantsdifferent | 6-30 Experten | 3-10 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ForecastingExpertsDecisionStrategy | JourneyCustomerService designCanvas | GrowthStrategyMarketPortfolio |
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