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| Criterion |  Decision Making Decision Tree |  UX Research Empathy Mapping |  UX Research Personas |
|---|---|---|---|
Purposedifferent | For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 30-90 min | 30–60 min | 1-3 Tage |
Participantsdifferent | 1-6 | 4-8 | Internes Team |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Decision Tree, Option Map, Assumption List | Empathy Map, Assumptions List, Research Gaps | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | DecisionTreeOptions | SynthesisQualitativeWorkshop | ResearchCustomerSynthesis |
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