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| Criterion |  Decision Making Decision Matrix |  UX Research User Interviews |  Product Strategy RICE Scoring |
|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 45-90 min | 30–60 min per interview | 60-90 min |
Participantsdifferent | 2-8 | 1 participant per interview | 2-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Interview Notes, Themes, Insight Summary | RICE Scores, Ranked List, Assumption Log |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | QualitativeResearchCustomerDiscovery | PrioritizationScoringRoadmapTradeoffs |
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