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| Criterion |  Decision Making Decision Matrix |  UX Research User Interviews |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 45-90 min | 30–60 min per interview | 30-60 min |
Participantsdifferent | 2-8 | 1 participant per interview | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Interview Notes, Themes, Insight Summary | ICE Table, Top Idea List |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | QualitativeResearchCustomerDiscovery | PrioritizationScoringGrowthDecision |
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