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| Criterion |  Decision Making Decision Matrix |  UX Research User Interviews |  Decision Making Decision Framing Workshop |
|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 45-90 min | 30–60 min per interview | 60-120 min |
Participantsdifferent | 2-8 | 1 participant per interview | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Interview Notes, Themes, Insight Summary | Decision Frame, Decision Question, Criteria List, Evidence Plan |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | QualitativeResearchCustomerDiscovery | Decision framingAlignmentCriteriaOptions |
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