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| Criterion |  Decision Making Decision Matrix |  UX Research User Interviews |
|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low |
Timedifferent | 45-90 min | 30–60 min per interview |
Participantsdifferent | 2-8 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Interview Notes, Themes, Insight Summary |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | QualitativeResearchCustomerDiscovery |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
